Why Your Website Sucks!

Everyone told you that to get more customers, you needed to have a website. So you paid someone a lot of money to design and maintain a website for your small business, or worse, you did it yourself. How has that worked out?

Unless you’re making far more money from new customers brought in by the website than it’s costing you to keep it, the answer is that it hasn’t worked out. More than likely, your small business’s website is just sitting there, costing you money.

Fortunately for your business, that’s a fixable problem.

You may be thinking that it’s no big deal, the website (and designer/maintainer) aren’t costing you that much money, but the fact is, if your website isn’t making your business money, it’s costing it money. The longer you wait to fix the problem, the more money it’s costing. That’s the simple fact.

What most website “designers”, and fewer small business owners know, is that a business website isn’t about pretty pictures. Most website “Marketers” do nothing more than create an online version of a sidewalk menu, that may even list products or services that you provide, in as few words possible. They fill the site with pretty pictures, showing finished results expecting that potential customers will call or email you, if they have questions. Of course that rarely if ever happens.

The Solution To Your Website Problems

Marketing your local business on the Internet is about giving the people who are looking for you, the information they need, to determine that your business is the best option for them. A pretty website will attract people, but if they can’t easily find the information they want, they will be gone…without becoming your customer. You have less than 10 seconds to grab their attention.

On the other hand, your website is a reflection of your business. An ugly website won’t instill trust. You know your business, and exactly how competent you are at it. The general public doesn’t.

So what your business needs, is an inviting website that draws people in, but also informs them about who you are, what you do, and most importantly, answers their questions. People don’t go to a website looking for pictures, they go to it looking for information. Your business website needs to answer the five classic questions:

• Who – Who are you?
• What – What do you do? What makes you stand out from your competition? What will their experience be if they choose your business?
• When – When can they engage your services or buy your product? How long will it take?
• Where – Where are you located?
• Why – Most importantly, why should they choose you?

By having pages on your website that answer the questions your potential customer has, you become an authority figure in your industry, to that new customer. Being an authority, giving them information they want, and answering the questions they have, instills trust, and people do business with companies they trust. Having information on what you do and how you do it has one more advantage, it allows you to be found by Google and the other Search Engines, and Google is the first place 90% of your customers go to first, to find companies who offer what they are looking for. The better you answer those questions, the more relevant Google will see your page, and the higher it will appear on their list.

We also leverage paid internet advertising in places where your customers are. At this time, that’s Google and Facebook, but as time and tastes change, that will also. There is a special skillset when it comes to marketing on the Internet, especially when it comes to paying for advertising. Pay Per Click advertisers like Google and Facebook will gladly take your money without giving you anything tangible in return.

Knowing how to target the right words and the right people, is how you make more money than you spend. As one well known Internet Marketer says, “Those who can afford to spend the most on advertising, get the most money.” If your business is making more money, it can afford to spend more money on advertising.

We are called WebSniper because we target business websites to the people who are looking for that product or service. As you look around this website, you will see we do exactly the same thing in marketing our business to you. We give you the information you need to determine why you should choose us over our competition. We answer the questions you have about marketing your business, and we give case studies on the difference between a bad website and a well marketed site.

How do you know this philosophy works? You’re here, aren’t you?

If what you’ve just read makes sense to you as a local business owner, then contact us about turning your website from a money pit, into a financial asset.

We guarantee that we will get more visitors to your website than you’ve ever had, or you owe us nothing. You will get more calls, you will get more emails, than ever before. All of them asking if they can give you money.

As long as you offer a product or service that people want, we can get those people to your website. Use the Contact Us link, because you already know how bad your website is, and doing nothing won’t make it any better.

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